This time it's a quick one regarding a recent update from Instagram.
Instagram Now Allows Post Scheduling. Well, Sort Of...
In a blog post released by Instagram this past week they have announced that users can finally schedule posts for automated publishing...providing they jump through some hoops first.
For starters, it seems the scheduling feature is only available for users who are using a "business" account (that's the one with the graphs, right?). So, if you're one of the many who have kept their account a "personal" account, you'll have to make the switch to use the feature.
Before deciding to make the switch however, there is another hoop jump you'll have to consider. The scheduling feature isn't available on Instagram's app. You have to use Instagram approved third party apps such as Hootsuite to schedule your posts. Having quickly scanned the Hootsuite website, this could potentially lead to the average user needing to spend £16 per month for this feature.
I'm the first to admit that when it comes to "social media", I'm a little behind. I understand the basics, I dabble with the likes of Facebook and Twitter, but the extent of my interaction with Instagram is limited to looking at other people's work. As a blogger, scheduling posts is something I do on a regular basis. It gives me the option to write something at 3am when inspiration hits, but post it at tea time the following day, or a week later. Based on my very limited knowledge this seems a positive step forward by Instagram. However, it's sullied a little by the fact that you have to use Instagram approved, often times pay to use, third party apps.
Please feel free to leave your thoughts below, and you Instagram handles (that's what they're called, right?) so I can give you a follow.